Applying the 80/20 Rule to Content Marketing
by, Audette Sophia
This is worth reading if you are in the ‘wheel-spinning doing too many things for not enough payoff’ mode with your social media/marketing efforts.
I’m sure you have heard by now of the 80/20 rule, because it appears to apply to a vast array of situations.
The GOAL is to spend 80% of your marketing efforts on 1 thing that you Shine the strongest in.
& 20% of your time & effort dabbling, playing around & having fun trying other approaches, tools & tactics.
SURE, THAT’S EASY FOR THE WELL ESTABLISHED…BUT WHAT ABOUT…
When you don’t know yet What that 1 shining thing Is for you/your personal brand… because you are starting out, or pivoting, or just haven’t honed in & hit your stride yet in this overwhelming world of online biz & social media… well, then we just reverse the math equation.
Then I advise you to spend 80% of your efforts Test-Playing options.
You design graphics, you record voice memos or do a play interview to see if you could be a podcast genius, you shoot low-pressure videos on your phone, etc…
This is not to be confused with falling down guru rabbit-holes & feeding yourself too much advice about too many platforms at once. Also not a permission slip to waste hours every day in the sinkhole of social media comparison & consumption.
What about that 20% then? That is spent showing up daily on 1 platform & posting/engaging around your core topic(s).
Don’t overthink it… whichever platform you enjoy & feel comfortable putting content out on.
We get Agile & Playful while we discover what works.
We take the bloody Pressure OFF & Prototype & Experiment & Test Play.
then you throw the bulk of your marketing bandwidth behind it.
It becomes your Priority & what you give your commitment to & vow to get consistent with. Not because someone online said you “should”… but because it won the experiential test. It has proven itself both suited to you & worthy of your time.
You hit the gas pedal & ride that vehicle… picking up attention & authority & clients as you go.
Because you have the 20% playing around with shiny objects… you find ways to weave new discoveries into your Core formula.
You keep it a vital living & evolving entity.
Thus you can be relied on to consistently deliver good ideas & strategies to your people in a format they like… as well as to stay fresh & innovative because your foot remains on the gas pedal while your finger remains on the pulse.
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Welcome! Having spent a lot of time researching and trying out different tools for my 2 businesses (1 online & 1 location based) I have found some keepers & collected them for you right here.
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