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I am a big proponent of taking what is precious, true, & meaningful to you- & turning it into something that is visible to others.
I like to call them Value Visuals.
If an ad is visually communicating your ‘value in the marketplace’, then a value visual is communicating your values & beliefs… which creates connection & resonance with those who share these with you.
Your Why & motivation underneath what you do is more interesting to most then the ‘what’ part. So share it!
What does your brand believe with all it’s heart?
What does your brand stand for?